Cap’n Crunch
Did you ever save up breakfast cereal box tops and send away for some free stuff? I ate Cap'n Crunch and got a kazoo. At the time the anticipation was exciting, like waiting for Christmas to arrive - eating the cereal, saving the box tops as proof of purchase, sending away for it and waiting for delivery (allow six weeks - a crazy long time for a kid dreaming about a free kazoo). It was fun! Brilliant marketing, if you think about it.
I also remember when Skippy Peanut butter used to put a peanut on the top and I would make sure I was the first one to open it to get it.
And what about digging around in the cereal boxes with your bare hand trying to get the prize at the bottom of the box?
I imagine trying to eat Cap’n Crunch today might make me feel sick. Other things I used to consume as a child as well - Cream Soda and Root Beer pop, pink candy popcorn, bags of jelly beans, and Popeye Candy Cigarettes. I still like red and black Twizzlers licorice, though.