Justin Bieber: Never Say Never
starring Justin Bieber, Scooter Braun, Pattie Mallette, Kenny Hamilton, Jaden Smith, Miley Cyrus, Usher and Snoop Dogg
Rating: ♦◊◊◊◊
I know who Justin Bieber is. I know he is Canadian, but I didn’t know that he comes from Stratford, Ontario. After watching this documentary of Bieber’s rise in the music business I have more respect for him as a performer and musician. Bieber’s success and popularity at such a young age - starting at 12 - is dependent on Youtube and the Internet. He and his family posted clips of him singing cover versions of pop songs at home on Youtube. Those clips became popular and the links were traded among Internet users until, eventually, he came to the notice of music promoter Scooter Braun, in Atlanta, Georgia. The rest is history.